International Truck

www.internationaltrucks.com/mytruck

Client

EffetiveUI / International Truck


Challenge

International truck is a leading producer of medium trucks, heavy trucks and severe vehicles.


They wanted to promote key truck models on their website and on industry tradeshows, providing independent truckers with an application that allows them to customize truck exteriors and interiors.


Solution

FMI developed immersive 3D renderings and animations to support a dynamic customizer that brings excitement to potential International Truck customers about the new Lonestar truck and other key models.


Result

A trully immersive portfolio of 3D content, rich in details and features, that International Truck has extensively use for on and offline marketing purposes.



International Truck case study image

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